Sarah Waldbuesser

psst... listen up

Ready for something shocking?

You can use either red or white wine grapes to make white wine. (I know, mind blowing). 

But really, did you know that you don’t really own your brand ... at least not until it’s trademarked.
 
This means right now someone could start using the exact same course name as you and you couldn’t do a thing about it — unless it was trademarked. 

What’s worse is, they could file for a trademark registration and then send you a Cease and Desist Letter. Now you have to rebrand your entire offer or business (even if you’ve been using that name for years) because they now own it. I've seen this happen too many times...it always breaks my heart.

The problem is though, most people don’t file a trademark until they see another coach using the exact same name as their program.   

Then slight panic sets in and an urgent message of “I need to trademark this NOW” comes through.

So, let me ask you, if you are building a business or brand with a name you love, would you be upset (or downright pissed off) if you found out you couldn’t use it anymore and needed to rebrand? 


If the answer is yes, keep reading.

DON'T WAIT

First  ThingsFirst...

What is a trademark?

A trademark is a designation of the source of goods or services (i.e., who made it or provides it). It’s not necessarily your business name but could be!

It is a word, phrase, symbol, or design (or combination) that distinguishes the goods or services of one party so that the public knows who is selling it.

Your MARK is usually related to a product or service that you're selling or want to sell in the future (yep, you can reserve your trademark even if you aren't selling yet)!


Here are some trademarks you've probably heard of...

B-School®

Marie Forleo's online course - courses and coaching are the services

Absolut®

Spelling and bottle shape is trademarked, the product is vodka 🍸

LITERALLY®

One of ours! This is an awesome by Ms. Lacey Sites, super coach and client (go listen!)

What Does Having aRegistered Trademark Do?

A LOT. 

That's why The Kardashians have over 700 of them.

There are a ton of amazing benefits that come with registering a trademark. Here are just a few!

POWER & CONFIDENCE
Legal power that is, if a competitor starts using it or something similar, you can stop them in their tracks (like magic)! And just knowing that, allows you to build your business with a ton o' confidence.



OWNERSHIP

With a registered trademark, you OWN the 'mark' — meaning the name — for use in your area of goods or services. And THAT puts you on the map.

YOU GET THE ®

Only with a registered trademark can you use the ® symbol in your branding and that lets the world know it's yours.

EXPERT STATUS

Nothing says EXPERT like owning your intellectual property and that leads to more visibility and sales.

STARTING AT $2,500 FOR ONE TRADEMARK PACKAGE

Payment Plans and Multiple Trademark Packages Available

*Includes one class fee, additional classes are $250 per class, invoiced separately.

I'm Ready

Kind Words

Working with Sarah to get our company name and products trademarked couldn't have been an easier process if we tried.

All I had to do was ask Sarah for a trademark and she handled all the rest of the details with impeccable communication throughout the process.

We've been able to secure 4 trademarks successfully by working with Sarah. Her legal expertise shone through whenever an obstacle popped up during the process and we easily landed all our requested trademarks.

Receiving trademarks has given us the security of knowing that our company name and product names are protected as we continue to grow and build brand recognition for our company under those names.

— shay & Cassie, Bucketlist Bombshells®

A sincere thank you for making the trademarking process smooth and painless and for taking that off my plate so I didn't have to worry about doing it right.

I feel really good knowing that I'm protecting the future of my brand and business and it gives me a secure foundation to grow upon. I appreciate it very much.

— Tory Wegner, Holistic Ways®, Health Spa Services

"Getting my trademark with Destination Legal was one of the best decisions I've made in my business."
The process was so easy and stress free, not to mention it was so empowering to know I had the right support on my side and that I didn't have to navigate it on my own. I had heard horror stories and knew I wanted to protect myself and make sure the process went well.

Not only did the process go well, but I feel like a true CEO having my business name protected and the peace of mind it has given me has been priceless. If you're thinking about trademarking I couldn't recommend Destination Legal enough!

— lacey Sites, a lit up life®, success coach

What makes this service different?

I don’t believe in leaving you high & dry.

Here’s what you need to know:

We Offer Full Service 
A lot of trademark attorneys or services will only file the application and then leave you hanging (or charge more!) if anything comes up — not here, we are a one-stop-shop from start to finish!

It's Hands Off For You
Once you sign on, we take over! We will keep you updated but basically, you can relax, sip your fav cocktail, and not worry about a thing. This way you can get back to doing what you love most — building an amazing business and serving your people.


Success Looks Good on You.

We have registered hundreds of trademarks.  While we can't guarantee everything will go smoothly, that's our success rate!

We won't take you on if we don't think we have this in the bag!

And if after we do our comprehensive search it looks like your mark isn't going to able to register, we will work with you to update or revise it so it has a stronger chance or you can get a refund.  How cool is that?!

“As a 7-figure business coach, I'm all about ease and pleasure in my business.  This team has been an invaluable part of creating ease(and security) around all things legal in my business.
Sarah and her team have been so supportive through the trademark and contract customization processes and I couldn't be more grateful! Having them as a trusted resource puts my mind at so much ease and allows me to focus on what I love to do, coaching.” 

Julia wells

With Protect Your Passion...

You Will:

+ gain a business asset 

+ protect your intellectual property

+ feel more confident in your brand

+ be the expert to your ideal clients

want to get started?

let's do it

Let’s crunch the numbers over a glass of bubbly… 

COST OF WORKING WITH US ($2,500)  
VS.
COST OF HAVING NO TRADEMARKS ($10,000 - $150,000 (uh, no thanks!))

+ Cost of a rebrand when you get a Cease & Desist Letter = $5,000 - $10,000

+ Trademark Infringement lawsuit = $150,000

+ Having to stop a program mid-launch and lose customers = $$$ + sleeeeep

Do I Really Need More Than One?

Let's just say trademarking can be a BIT addicting, a lot of my clients start with 2 because they know they want their business name AND their most popular program protected STAT... and then they keep going.   

Check out some of my clients (EXPERTS in their field) & some of their trademarks below!

+ Lacey Sites - A Lit up Life®, LIterally®, Mindset, strategy, execution®, MillionHER® 

+ Ruby Lee - Richuals®, own your hustle®, LBB Academy®

+ sara dann - Show up + blow Up®, You're Fucking welcome™

+ Bucketlist bombshells - BB®, Work online and travel the world course®, she's fully booked bootcamp®

ready to join them?

i want the ®

The truth is, this little ® packs such a BIG punch.  A lot of my 7-figure clients are working on getting their 3rd, 4th, and even 5th registered trademark.  Don't let another year go by where you sit on the sidelines where every other coach or business owner around you seems to be skyrocketing. THIS can help YOU join the ranks.

Don’t wait any longer, the longer you wait, the higher the chance someone beats you to the trademark office.

Trademarks are the secret weapon my clients are using to blow up their businesses and get rockstar expert status at the same time.

STARTING AT $2,500 FOR ONE TRADEMARK PACKAGE

Payment Plans and Multiple Trademark Packages Available

*Includes one class fee, additional classes are $250 per class.

Let's get started

STEP 1: PURCHASE PROTECT YOUR PASSION®

BE THE ROCKSTAR YOU ARE
IF YOU'RE HERE, YOU HAVE A BRAND - NAME - COURSE - PROGRAM - PRODUCT THAT IS IMPORTANT TO YOUR BUSINESS AND YOU WANT TO PROTECT IT! 

STEP 2: CHECK YOUR EMAIL
 
WE WILL BE SENDING YOU A TRADEMARK QUESTIONNAIRE AND CONTRACT TO COMPLETE! THIS IS THE INFORMATION WE WILL USE TO DO OUR RESEARCH, FINALIZE YOUR CLASS SELECTION AND APPLICATION, AND MAKE SURE We HAVE EVERYTHING we NEED! 

STEP 3: THE FILING

IT'S GO TIME!
WE DO A BUNCH OF STUFF TO GET THE APPLICATION READY, WE WILL FINALIZE THE DESCRIPTION AND SEND TO YOU FOR ANY FEEDBACK. THEN I SUBMIT THE APPLICATION AND YOU GO CELEBRATE!

STEP 4: THE WAITING PERIOD
SIT BACK & RELAX


We MONITOR THE APPLICATION AND RESPOND TO ANY QUESTIONS OR OFFICE ACTION LETTERS FROM THE US PATENT AND TRADEMARK OFFICE (AKA USPTO) - NOTE, THIS WHOLE PROCESS CAN TAKE UP TO A YEAR OR MORE!

STEP 5: REGISTRATION SUCCESS!

If approved, YOU WILL GET AN EMAIL FROM US WHEN THE REGISTRATION IS COMPLETE! We WILL SEND AN ELECTRONIC CERTIFICATE AND THIS IS YOUR GO AHEAD TO START USING THAT COVETED ®.  YOUR CERTIFIED COPY WILL ARRIVE A FEW WEEKS LATER IN THE MAIL. YOU ARE THE BRAND NEW OWNER OF A GREAT BUSINESS ASSET!

Congratulations! 

FAQS

My business isn't in the United States, do I need a U.S. Registered Trademark?

Yes - that is, IF your market/customers are in the US! It doesn't matter where you or your biz are, but if your brand is present in the US, you want US protection

What's a trademark class & do I need more than one?

A 'class' is the goods or services you are selling that will be connected to the brand. For example, Starbucks is protected under Class 030 for coffee and food. If you are a coach, your services would be coaching, online training, etc. I will help you figure this out (Classification is one of the main parts of the application process that can get screwed up by trying to do it on your own!) Each class has a filing fee of $250.

Will a trademark keep someone from using my name?

A registered trademark will mean that you own the right to use that name in your particular business niche - while it doesn't mean you can keep the world from using the name, once you have the trademark you CAN stop others from using it in their business if they are selling similar goods or services.

Does a U.S. trademark protect me internationally?

No - however, you can register in multiple countries. There is an application that allows multiple countries once you have do that initial application with the USPTO. If you want this, we can chat! 

Is a trademark registration guaranteed?

Unfortunately not! However, I won't proceed with your application unless I'm 90% confident there is a high chance of approval. If I determine its not a good bet, I will issue a refund, minus $300 for the cost of the initial search and determination. Note - there is no guarantee that any search will uncover all possible conflicts.

Do I need a lawyer for this?

No, anyone can file an application for a trademark. BUT (and that's a big but) the application process can be complicated and if the USPTO has ANY questions at all and sends an initial refusal, it can be super confusing for someone that isn't an attorney. Sadly many people jump ship and think their mark was refused for good, but really they might just need to make a good legal argument!  

More questions?
Email us at team@destinationlegal.com and we can set up a time to chat!